Peacock LIVE!

Peacock LIVE! is a NBCUniversal’s first company-wide fan event intended to bring fans together by providing them with live entertainments and exhibits of NBCUniversal’s most iconic stories and stars at Universal Studios Hollywood.

For this event, the logo and branding were to be designed with a challenge, which was to create a distinguishable logo for this specific live event based on the Peacock TV logo since this streaming service was a new vehicle for NBCUniversal to bring various contents (movies, TV shows, dramas, etc.) to the audiences.

My solution was to design a black sticker as a logo keeping the main visual identity of the Peacock TV logo inside and placing it on the NBCUniversal’s iconic contents such as Jurassic Park, A Little Late with Lilly Singh, and Despicable Me with color-matching backgrounds. Also, I worked with the client and developers in building websites for marketing and ticketing and suggested innovative solutions which largely contributed to meeting tight deadlines.

Role: Designer