Annie Live!

The west coast NBC team partnered with our creative group in creating the key-art for a live show called Annie Live! - which is originally a historical broadway musical, Annie.

The task was to maintain the classical time of the Great Depression in the 1930s and focus on the power of hope and optimism brought by the main character, Annie, who totally changes the world around her through her contagious euphoric energy.

My idea was to bring an iconic moment of the show, where Annie sings the song called, “The sun will come out tomorrow.” I incorporated the image of the sun in the background and had Annie smiling in front of the sun thereby visually sending the message of “hope” to the audience. My creative was the front runner and was highly recognized by the west coast team including their leader, Juliet Garrett, the Senior Vice President of Design.

Role: Illustrator, Designer & Art Director